The Effect of Interviewer Experience, Attitudes, Personality and Skills on Respondent Co-operation with Face-to-Face Surveys

  • Annette Jäckle University of Essex
  • Peter Lynn University of Essex
  • Jennifer Sinibaldi Institute for Employment Research
  • Sarah Tipping National Centre for Social Research
Keywords: nonresponse, interviewer survey, Big 5 personality traits

Abstract

This paper examines the role of interviewers' experience, attitudes, personality traits and inter-personal skills in determining survey co-operation, conditional on contact. We take the perspective that these characteristics influence interviewers' behaviour and hence influence the doorstep interaction between interviewer and sample member. Previous studies of the association between doorstep behaviour and co-operation have not directly addressed the role of personality traits and inter-personal skills and most have been based on small samples of interviewers. We use a large sample of 842 face-to-face interviewers working for a major survey institute and analyse co-operation outcomes for over 100,000 cases contacted by those interviewers over a 13-month period. We find evidence of effects of experience, attitudes, personality traits and inter-personal skills on co-operation rates. Several of the effects of attitudes and inter-personal skills are explained by differences in experience, though some independent effects remain. The role of attitudes, personality and skills seems to be greatest for the least experienced interviewers.
Published
2012-12-30
How to Cite
Jäckle, A., Lynn, P., Sinibaldi, J., & Tipping, S. (2012). The Effect of Interviewer Experience, Attitudes, Personality and Skills on Respondent Co-operation with Face-to-Face Surveys. Survey Research Methods, 7(1), 1-15. https://doi.org/10.18148/srm/2013.v7i1.4736
Section
Articles