Misreporting to Looping Questions in Surveys: Recall, Motivation and Burden
Keywords: survey methodology, burden, measurement error, incentives,
AbstractLooping questions are used to collect data about several similar events, such as employment spells, retirement accounts, or marriages. The loops gather information about the number of events experienced as well as details about each one. The questions require respondents to think hard to recall each event and are often lengthy and repetitive. Looping questions can be asked in two formats, and which format a survey uses may aect the quality of the data collected. We develop hypotheses about the eects of format on measurement error in looping questions and test the hypotheses using experimental data from a web survey with a link to administrative records. Results show that one format collects more accurate event reports, but the other format provides higher quality data to the follow up questions. We conclude with guidance for those who write survey questions as well as those who rely on survey data for substantive analyses.
How to Cite
Eckman, S., & Kreuter, F. (2018). Misreporting to Looping Questions in Surveys: Recall, Motivation and Burden. Survey Research Methods, 12(1), 59-74. https://doi.org/10.18148/srm/2018.v12i1.7168
Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. By virtue of their appearance in this open access journal, users can use, reuse and build upon the material published in the journal but only for non-commercial purposes and with proper attribution.