Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys

  • Mick P. Couper Survey Research Center, University of Michigan, USA
Keywords: big data, organic data, social media, mobile surveys, non-probability surveys

Abstract

In this paper I review three key technology-related trends: 1) big data, 2) non-probability samples, and 3) mobile data collection. I focus on the implications of these trends for survey research and the research profession. With regard to big data, I review a number of concerns that need to be addressed, and argue for a balanced and careful evaluation of the role that big data can play in the future. I argue that these developments are unlikely to replace transitional survey data collection, but will supplement surveys and expand the range of research methods. I also argue for the need for the survey research profession to adapt to changing circumstances.
Published
2013-12-10
How to Cite
Couper, M. P. (2013). Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys. Survey Research Methods, 7(3), 145-156. https://doi.org/10.18148/srm/2013.v7i3.5751
Section
Articles