Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys
Keywords:big data, organic data, social media, mobile surveys, non-probability surveys
AbstractIn this paper I review three key technology-related trends: 1) big data, 2) non-probability samples, and 3) mobile data collection. I focus on the implications of these trends for survey research and the research profession. With regard to big data, I review a number of concerns that need to be addressed, and argue for a balanced and careful evaluation of the role that big data can play in the future. I argue that these developments are unlikely to replace transitional survey data collection, but will supplement surveys and expand the range of research methods. I also argue for the need for the survey research profession to adapt to changing circumstances.
How to Cite
Couper, M. P. (2013). Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys. Survey Research Methods, 7(3), 145–156. https://doi.org/10.18148/srm/2013.v7i3.5751